Did Apple win CES 2022 without even being there?

Did Apple win CES 2022 without fifty-fifty being there?

(Image credit: Future)

Google, Intel, Nvidia, AMD. These and other companies fabricated it a mission to mention Apple tree in some manner at this yr'due south CES.

While Apple wasn't really at the event in Las Vegas, it even so felt like anybody was talking most the company.

If you watched Intel and Nvidia'due south live streams, yous would have heard almost products that were faster than Apple's M1 Max chips for example (although further research looks to have put cold water on these claims past both companies already).

Information technology'due south only when you lot scratch the surface that you lot find that Apple has already been regarded as the winner at CES this year in a diverseness of categories, without being at that place in whatever official capacity.

Apple was in the eye of many at CES 2022

Intel was quick to compare its newest Alder Lake chips with the M1 Max, currently available in the MacBook Pro 14-inch and xvi-inch models. The press release directly states that the Intel Core i9 bit is faster than the M1 Max, but when you consider the heat that dissipates from this CPU compared to Apple's chips, in that location's more than than just speed that Apple beats the contest on.

Intel comparing its Core i9 chip with Apple's M1 Max — (Image credit: Intel)

The Core i9 tin draw upwards to 115 watts of power, while the M1 Max requests 60 watts in regular apply, and it normally doesn't exceed 90 watts when macOS demands more than ability from the scrap.

But this is just i example from Intel, as the company also showcased Apple Lookout and iMessage integration with upcoming Evo PCs through Screenovate, an app that was recently acquired past the company in December.

Google also appear an effort to mimic the connectivity that Apple tree'due south ecosystem of devices boasts. Soon, you'll be able to pair multiple devices through an upcoming feature chosen Fast Pair. This allows your Android phone to unlock your Chromebook, or having your Pixel Buds being able to swap between your phone and laptop with no result.

However, this isn't just most Google and Intel being inspired by Apple'due south software features.

But wait, in that location's more

Observe My is Apple's service of integrating with other products that can be establish through the Discover My app. It'south the same method that AirTags offer, simply the company is allowing other companies to apply the same engineering science. Targus was one example at CES by integrating Find My into a backpack.

Belkin as well announced earbuds that would feature Find My, alongside a mount for the iPhone 12 and iPhone 13 series that will be able to rail your confront, ideal for video calls or for creating the next viral TikTok video.

There's also more than efforts by companies such every bit Eve to integrate Apple tree's HomeKit, which is a way of managing your home devices through the Home app, so you tin can control lights, your heating, and soon window blinds to switch on and off around your home when needed.

These are but some examples of what was appear at CES 2022, but it only shows how Apple was everywhere at the outcome, just non present itself. The only time where someone from Apple tree appeared at CES was in 2020 when Jane Horvath, Apple tree'south senior director of privacy, took to the stage in a privacy roundtable.

And, the year before, the company decided to put upwards a banner in front of CES promoting the fact that your information is stored on your iPhone only.

Apple showcasing a privacy banner back at CES 2019 — (Epitome credit: Hereafter)

This only proves that Apple doesn't demand to be at CES - companies such equally Belkin with its products and Intel with its charts do the difficult work for the company regardless. While there's however doubt on whether events like this are however needed in a postal service-pandemic world, the underlying theme was that companies are getting set to adapt upwards for a boxing that's mostly, already been won by Apple.

Check out all of TechRadar's CES 2022 coverage with reviews, reaction, and analysis of the best new tech we've seen, from 8K TVs and foldable displays to new phones, laptops and smart domicile gadgets.

Daryl had been freelancing for three years before joining TechRadar, now reporting on everything software-related. In his spare time he's written a book, 'The Making of Tomb Raider', alongside podcasting and unremarkably found playing games former and new on his PC and MacBook Pro. If you have a story about an updated app or one that'due south about to launch, drop him a line.